Dot Charity is a newly established charity that focuses on knowledge, education, and empowerment. Dot Charity’s mission is to empower people with disabilities and their friends and families. This empowerment comes through educating in three main categories: physiological-medical knowledge, cultural training, and entrepreneurship training. Furthermore, they will observe, discover, create and adjust job opportunities for empowered handicapped.

Dot Charity’s universe is the one that every person with a disability, is taking steps toward his favoured version of personal and social live and is engaged in a profession that suites his dignity and talents.

Dot considers educating correct knowledge in their field of work as their duty. The audiences of these educations are all their stakeholders: people with disabilities, families, and relatives, coaches and social activists, NGOs, benefactors, investors and entrepreneurs, policymakers.

Dot tries to identify the requirements of disabled people, educate them in ways to improve their life from personal and social aspects, guide them to find jobs, or maybe fundraise for their own business, and help them to maintain and improve their job status.

Dot relies heavily on technology to increase its productivity and reach. It will use online tools to add to its transparency and efficiency, avoids the old regulations, which will be a waste of time and money in this age, and prioritize technology development as a must, every day.

Creating and maintaining a suitable and stable verbal identity is vital for Dot Charity. It uses a specific and planned way of speaking in all its communication, meetings, advertisements, and other ways of communications. It is important that the message may differ, but the tone of voice should stay the same in each and every touchpoint.

Dot is clever. It never skips the targeting, strategizing, and planning phases of an act, even though it is agile and knows the value of the time which is spent on each of these levels. It relies on experience and education and moves toward a better future with confidence.

Shahrtash Studio had the privilege to cooperate with Dot Charity to create its brand.