Design studio The Bar Brand People collaborated with award winning Sydney bar Maybe Sammy to design the packaging for their suite of bespoke bottled cocktails.

Since opening in 2018, Maybe Sammy cocktail bar has become a popular icon within the Sydney bar scene, well known for it’s impeccable hospitality and uniquely creative cocktail list.

Following Maybe Sammy’s recent ranking as #11 Best Bar in the World, the team turned their attention to bringing the same award-winning flair, experience and inventive cocktails into their customers’ homes.

The Maybe Sammy Cocktails identity and packaging was designed to represent a new and elevated arm to the group’s already popular venue; a brand that reflects the refinement and sophistication of the team’s expertise behind the bar and their growing reputation for perfectly crafted cocktails.

Physical elements of the Maybe Sammy bar design were considered in the colour and material choices for the bottled cocktail packaging. The colour of the boxes reflects the deep green upholstery and interior finishes within the venue, which provide an impactful backdrop against the brass fittings. The green and gold colours have become synonymous with the Maybe Sammy brand, and this palette was extended across the packaging details, from the gold foil finishes to the custom outer box design.

It was imperative that the product spoke for itself, so the typeface choice needed to be simple and classic. TT Norms was selected for its timeless qualities and appropriate translation to print finishes for optimal legibility and impact. The labels are minimal and refined, with the custom debossed gold foil providing visual impact against the deep green of the box. The foil detail extends to the front and neck label, complimenting the gold lid.

The series features a trio of elegant 500ml bottles, with miniature 100ml versions of each cocktail. Every detail on the bottles and boxes have been carefully considered, ensuring the experience extends beyond the drink inside.