About the company. Aboon is an international family business that produces educational and stylish products for children.

A metaphor. “Aboon” is a useful, variable and interactive constructor that you can play with on an ideological and functional level.

Decision. In this project, I decided to fundamentally rework the visual part of the brand at the functional level, as well as go beyond the usual design. I managed to develop and implement interactivity and game mechanics in most of the elements of the corporate identity. The style at the graphic functional and semantic level is one big constructor that tightly combines the essence of the product, variability and identity. Aboon is an identity that you can play with!

Background. “A Boon” means “gift”. The difference between a gift and a gift is that the gift has an increased semantic load and a specific purpose of presentation. In this case, the gift pursues the goal of developing the child, his thinking and imagination. The brand strives to become part of a comprehensive family eco-system, bringing joy to children and parents on a functional and aesthetic level. Based on this, products and identity should work effectively together, be useful, variable and interactive where it is appropriate and functionally justified. Modern family values imply the freedom of thinking and imagination of children, the ability to interact variably with the surrounding world in order to study it and build their own meanings and images. Aboon provides this opportunity at almost all levels of products and identity in particular. Almost any children’s toy/game in its fundamental basis has the idea of a constructor, i.e. getting the complex from the simple. As in life, a person has a certain set of elements, and the result and happiness depends on how exactly these elements are combined and in what sequence. Thus, the foundation and the function of the constructor are of the main importance in the project and work at almost all levels of the brand, starting from the product itself and ending with its graphic packaging.