Iranian Herbal Tea Culture with its own characteristics and quintessence, has contributed to the world tea culture. Iranian people are always proud of their elaborate, hearbal tea making and tea enjoyment.With today’s modern society, enjoying the quintessential teas from the past is really difficult when there are so many tea brands already on the market.
Arsis Herbal Tea is a brand specializing in producing and trading hebal teas in Karaj province –Iran, with 5 main products: Green Tea, Lotus Tea, Jasmine Tea, Red Tea and Black Dragon Brown Tea, Arsis Tea’s mission is to bring quality traditional tea products to Iranian and world consumers. Tea products produced by Iranian Tea originate from Gilan Province – Iran, which is famous for its wide tea hills and excellent herbaltea quality in this land.
Therefore, the Khoram graphic team tried to establish a direct connection between the originality and the image of the product by taking the idea from the originality of the products and the brand. The main product (herbal tea) and all combined products have a special Iranian origin. Our goal was for the audience to realize that the product is Iranian at first sight. Minimalism and design power were also very important to us. After a few manual etudes, the digital work of the project began to add credibility and charm to the packaging. Then a simple layout was chosen for the crowded image to combine the two, to show a simple and meaningful appearance in the showcase.
In the packaging, we have tried to have a different design on each side. All information is used briefly on the packaging sides and on the back and front of different designs. On the one hand there is a creative design and on the other hand there are eslimi paintings. The Khoram graphic team hopes to draw the audience’s attention to quality products that are at the same time simple and stylish.