Istanbul based packaging design agency Orhan Irmak Tasarım designed the logo and packagings for Wee Baby Prime. In this series, there are products such as baby bib, cup, straw, multifunctional fork & spoon, placemat plate, teether. It is the new sub-brand of Turkey’s 35-year-old, mother and baby products manufacturer Burda Bebek.
This product family is the premium category of Wee Baby, is produced from silicone material and doesn’t contain substances like BPA, PVC, phthalate and latex. To start the project, the design agency decided on the lovely tones of the series with 4 different product colors. These pastel colors that reflect a baby’s world were brought together with craft paper textured background for the natural feel and a white space for the hygiene emphasis. Design Director of the agency Dr. Orhan Irmak says “The little crown illustration on the golden logo and the simple packaging architecture reflects the premium positioning of Wee Baby Prime brand compared to other product groups of Wee Baby. In the near future, our new designs for the main brand architecture will be on the shelf too.”
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Wee Baby Prime Logo and Packaging Designs by Orhan Irmak Tasarım
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Global
- Project Deliverables: 2D Design, Art Direction, Brand Architecture, Brand Design, Packaging Design, Packaging Guidelines
- Format: Blister-Pack
- Substrate: Plastic, Pulp Paper
- Industry: Retail
- Keywords: Baby Products, Premium, Premium Packaging, Wee Baby, Silicone, Silicone Baby Products, Packaging Design, Graphic Design
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Credits:
Client: Wee Baby
