As the most expansive spice in the world, saffron needs packaging that can convey an eye-catching appearance and reveal the product’s great value to its audience.

Our agency wanted to show off this concept in Fadak Packaging design with a simple-yet-luxury theme that would suit the product as well as its brand. Therefore we knew that using black as the packaging background and gold printing foil for some of the essential elements was a fitting choice to make. this will grab instant attention and keep the potential customers focused on the right things.

We also utilised beautiful imagery and extended it as far as the other side of the packaging. in addition, we applied images of a bowl filled with saffron and Autumn Crocus (saffron flower) with UV printing to make the whole design bolder and more attractive. we knew that this also gets people invested in the packaging form.

To make it more appealing we additionally used saffron Flower petals and saffron stigmas.

On the backside of the packaging, we briefly explained saffron. we wrote about how to determine quality saffron and where to use it in English and Arabic. there was also an expiration date section, QR ِcode, product and contact infos and more.

Apart from making the packaging look nice and fancy, we had to present it minimal. so we needed to be very strategic about what to put on the packaging and where to put it. and even though there was a lot to cover in the design, we managed to keep it as minimal as possible.

Fadak Safron packaging was designed for a jar containing 4gram of saffron.