The new line of Rapinzeri sparkling wines is characterised by two white wines and a rosé, the design of the labels develops on one of the elements of the iconography that represents the company, the flower, a decorative motif present in the pointed arch of the portal and in the windows of the castle. The effervescence of the wines is expressed in the texture it composes, staggered and discontinuous in the alternation of this element, now rendered with a very accentuated dry relief, now with a shimmering colored foil. The name of the line, RABZIR, is embellished by the opaque silk-screen relief processing, enclosed in the large, dry-embossed flowers. The paper, Fasson Cotton extra white barriered, tactile, material and natural, accentuates both enhancements.
CREDIT
- Agency/Creative: AD Positive / Leonardo Recalcati
- Article Title: Leonardo Recalcati Creates Labels for Rapinzeri Sparkling Wines
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Palermo
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
- Industry: Food/Beverage
- Keywords: color foil, embossing, cotton barrier paper, sparkling wine label
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Credits:
graphic designer: Leonardo Recalcati
