Established in the summer of 2020, Odyssey is the latest addition to EG Gold, who have been in the gold, diamond and silver market in Egypt since 1935, with the aim of penetrating the antique market as a market leader. The revolutionary experience they would like to serve their clients differentiates them amongst their competitors. Odyssey is not meant to be a shop but rather a passage through time – a magical time travel experience to an era where one would want to be and where they would never ask to leave.

Located in Egypt’s oldest and in the most beautiful area of el Korba, Odyssey was established after the passing of Mostafa Nassar, father of the entire EG Gold chain. The journey starts when his sons discovered his long-hidden treasures – an exquisite antique collection. His sons vowed to keep his legacy alive and allowing others to embark on this treasurable journey that their father had been on for quite a long time, thus founding Odyssey.

The simple typeface used for Odyssey communicates its historical richness, elegance and sophistication. The incorporation of nude colours speaks for the brand’s articulate antiquity. The design team created Odyssey’s identity by shedding light on their eloquent antiques, making Odyssey an experience rather than just an antique house.

A prime brand element used is the sundial, speaking loudly for the unique historic time Odyssey lets you live in. A sundial is an ancient instrument that uses the sun’s movement across the sky and its shadow alignment with different hour-lines to tell the time of day. The sundial being a sole part of the brand’s identity poses as a symbol of change, mortality, and Nassar’s legacy that will always live on. And in that sense, Odyssey is a wandering journey, but with the sundial, Odyssey is a wandering journey through time.