At the ITIS creative agency, communication is the basis for creating brands that can change our world. Therefore, the identity is based on the metaphor of the intersection of the competencies of the agency and the client. The points above the “i” were chosen as its visualization. This solution conveys the spirit of creativity, because the most unusual solution is most often in front of our eyes, you just have to look closely, think and here “IT IS”. A distinctive feature of creative agencies is that they practically do not use “physical” media, so almost the entire style lives in the Internet space. This made it possible to use animation in the agency’s advertising on the site pages. This dynamic reveals the possibilities of the style, its flexibility.

The intersection of points is used in some layouts as a focus symbol. So, for example, when we make an announcement of lectures by a famous designer or in posts where 2-3 words are used. The colours used in the style play an equally important role. The body-beige color reminds us that the agency values communication with clients. Blue color promotes productive thinking.
The project uses the Aeroport font from Brownfox studio, because it is quite restrained, but at the same time open.
This project was carried out as a student project at the HSE School of Art and Design in 2021 under the curatorship of Evgeny Kashirin.

This non-commercial project used images and video materials from other studios: ONY, SOL, 2sharp, Wildish and Co., the British Higher School of Design.