Let’s be honest, who really has the time to researchand vet every new product that appears claiming to be the latest and greatest in wellness? Mayple does. Serving as the nexus for a community of shoppers to global brands with a focus on quality ingredients, ethical product standards, and a coveted design aesthetic, Mayple cultivates a rich, educational and engaging customer journey that allows you to discover and shop your favorite new brands and products.
After two years of what seemed to be exclusively creating identities for wellness brands, Unspoken Agreement was excited to be approached by Mayple for their branding project. Mayple is the global destination for wellness brands who put efficacy and beautiful design at the forefront of their offerings. Starting from the foundation, we crafted the brand voice to mimic that of your best friend who is obsessed with their latest product discovery – Mayple is someone you trust to be in the know on all things sustainable beauty, homecare, nutrition, and beyond. We paired this playful messaging with a clean visual identity that could serve to house many different products that kept enough unique elements to tell compelling stories and offer a variety of visual treatments when doing so. We followed up the identity with pre-launch and e-commerce web design, art direction, and social media to ensure the brand was executed consistently through all channels.
CREDIT
- Agency/Creative: Unspoken Agreement
- Article Title: Mayple Branding and Website Design by Unspoken Agreement
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Florida, Colorado, New York
- Market Region: Europe, Middle East, North America
- Project Deliverables: Art, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Packaging Design, User Experience, Web Design
- Industry: Food/Beverage
- Keywords: mayple, wellness, nutrition, health, branding, new york
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Credits:
Unspoken Agreement: Unspoken Agreement
Brand Images : Kinfill
Brand Images : Ritua
Brand Images : Kin Euphorics
Brand Images : Candid Noons
Web Development: Progress Labs
