There are increasingly fewer opportunities to send or receive postcards in Japan. By employing a postcard motif, we created an analog-looking design with human warmth. By creating an analog feel, it also demonstrates that the product is made from oranges carefully-grown by farmers. The stickers are detached from each other like postage stamps, allowing the package to be customized with different sticker arrangements. The package is also wrapped in a mesh bag, which is commonly used for oranges in Japan, emphasizing the fact that it is 100 percent pure juice. The new design has contributed to a 130% sales growth compared with before the renewal. Ehime prefecture, where the juice is made, is also home to the biggest producers of mandarin oranges in Japan, with competition so fierce as to see some oranges priced at less than half of our similarly sized products. From this came the need to employ ideas never seen before.
CREDIT
- Agency/Creative: Grand Deluxe
- Article Title: Grand Deluxe Create Packaging Design Postcard Label From Orange Farmer
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Japan
- Agency/Creative City: Matsuyama
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: #branding #logo #logodesign #logotype #symbol #symbolmark #package #packaging #packagedesign #typo #typography
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Credits:
Creative Director: Koji Matsumoto
Art Director: Koji Matsumoto
Graphic Designer: Koji Matsumoto
Design Studio: Grand Deluxe
