The research began by understanding the cultures behind the mixture of the bbq recipes, and the roasts recipe that came be made in the old west, the next step was to admire the people who were in the old west many years ago, their food, their dress, and way of life.

In the content of this research, we were able to admire a characteristic aesthetic based on rough textures, animals, the sun, the earth, and a lot of dust, different kinds of colors based on the nature of the environment.

The typefaces in the posters of the most wanted criminals in the old west were made by hand draw, and its graphic aesthetics were an important part to create the layout defined for the project, The stamps used to mark the cattle on the ranches were part of the inspiration to create a series of easy to reproduce stamps in 1 ink.

We made a graphic system based on stamps, primary and secondary logos with an art direction where we can freely play with the content designed in the brand, the result is a fluid and powerful brand that makes you feel at home in the old west.

Hoggies is a restaurant located in Monterrey Nuevo Leon, a state near Texas where meat and barbecue are essential in traditional cuisine, this idea gives rise to praise the rituals used in the old west, we observe between textures, scrubs, and recipes, a new way of interpreting the existing BBQ restaurants, rescuing these essences of reddish and hot landscapes accompanied by a family willing to share their food, the unique moments in lost lands were comforting.