Keto is a new coffee brand from the city of Florida, Orlando, United States. Which will be started by young people who are enthusiastic about coffee and food and beverage, the owner wants this new brand to stand out and stand out from other cafes. Therefore, a key point is needed to differentiate value from competitors.

Challenge: The coffee market in Orlando is currently very weak, it is difficult to find a differential in terms of product. In terms of design, like most brands in orlando, business owners pay less attention to brand identity design. Even so, this is a challenge in itself on the design side as the key to differentiating value from the competition.

Solution: We chose the word mark as the Keto logo. The colours were chosen according to the personalities of Keto, Premium and Exclusive. We chose SK Quadratica as the font for Keto, this typeface is unique, with a very strong personality and present in each character of the letter. In packaging design, we decided to represent the coffee roast in a different and unique way. To give more personality to the package, we created an illustration that represents smoke in an abstract way. Doing this project was something really cool, as I had great unique and exclusive ideas for Keto. Seeing the customer fulfilled and very happy with the result is something gratifying.

The client gave me complete freedom for the project, and that helped a lot when creating it.

I was scribbling various things and illustrations, to see if ideas would come up, and I had ideas such as representing the coffee roast through the sun in an abstract way and in the same way representing the smoke that comes out of the coffee, which is something iconic, isn’t it even funny.