Café La Llama is a proud family-owned Ecuadorian coffee brand continuing a legacy of more than 50 years of producing quality coffee.The History: The History of Café La Llama begins in the 60s in the town of Zambi, Loja Ecuador. The Correa Córdova and Rojas Encalada families were completely dedicated to the coffee business to get ahead and give their children an education and a better future.
“My grandfather Julio Cesar Correa with my grandmother Dolores Córdova produced and commercialized coffee for around 50 years of their life and thanks to the coffee activity and their efforts they managed to have a stable and happy family in the city of Loja.”
The mission: Maintain transparent, honest, fair and direct relationships that positively impact all contributors in the coffee chain, from the producer to the consumer. The Vision: Export and distribute coffee, improving the quality of life of producers, generating more sources of employment and promoting the quality of coffee that exists in Ecuador. The Values: Committed to leaving a positive social, economic and environmental footprint by enriching the coffee culture with transparency, quality, passion, creativity and teamwork.
The ask: The team was tasked with creating a fun-spirited, charming, and environmentally conscious brand, while using La Llama as the hero protagonist. #NoProbLlama
CREDIT
- Agency/Creative: TakeThree Studio
- Article Title: Café La Llama Ecuadorian Coffee Branding and Eco-Friendly Packaging by TakeThree Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Quito
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Creative Direction, Illustration, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Cafe La Llama, Coffee, Packaging, Ecuador, Eco-Friendly, Llama, Ecuadorian, TakeThree Studio
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Credits:
Creative Direction: TakeThree Studio
Brand Development: TakeThree Studio
Illustration: Instinto.Ai
Photography: Diana Gamarra
Client: Café La Llama by Gabriela Correa
