“Many seek the Holy Grail, others the elixir of eternal youth. At Casa ¡Hola! what makes us lose sleep is the best paring between wine and food. It all started with a walk through the market.”
The large percentage of the wine we drink is during meals. That is why it is so important to find the perfect pairing between wine and food. Barcelona Brands was bold enough to take that challenge and invite Brava on board.
We took Casa ¡Hola! to the market, presenting a range of wines that elevate the best features of the ingredients picked in the market.
The conception of the Design conceals the timeline between the catch and the dish, while the visuals illustrate the pairing concept, unveiling the starting and the finishing point of the star ingredients.
A strong and forceful message, for wines that do not ask for permission to take over the territory of food pairing.
The recycled paper emerged as the obvious choice for the project. With a friendly touch and appearance, it manages to convey the freshness and proximity of the ingredients, as if the fish and meat came to the wine directly from the market.
The uniqueness of the paper, with its recycled character, is fundamental in affirming the identity of this range of wines.
CREDIT
- Agency/Creative: BRAVA
- Article Title: Brava Takes Casa ¡hola! To the Market
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisbon
- Market Region: Europe
- Project Deliverables: Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Wine, label, packaging, design
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Credits:
Creative Director: Sandra Costa
