“Redesign of 15 kg and 50 kg bags for bakeries and restaurants.
The task was to increase the attractiveness, giving a more professional impression and improve the distinction of the different types of flour. Furthermore, it was necessary to add some innovative elements, such as a system of symbols, which depict wheat or rye. They also verify that the manufacturer has quality certificates, etc. The packaging is very technical and minimalist. The emphasis is placed on functionality. The only element that lightens the design and brings emotions into it is an illustration of the mill. Monochrome printing is preferred from a cost perspective and was preserved together with the basic color-coding.”
CREDIT
- Agency/Creative: DePOT Design
- Article Title: DePOT Design – GoodMills Professional Flours
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
