CF Napa Establishes Tiered Design for Hillside Winery
Hillside Winery, located in Penticton, British Columbia in Canada, came to CF Napa Brand Design to both premiumize their packaging to reflect the quality of their wines and to create greater differentiation between their multiple tiers. Despite the varying price points, most of their wines shared the exact same packaging design; leaving their higher end wines devoid of the opportunity to assert their single vineyard status and exceptional Naramata Bench pedigree.
CF Napa Brand Design collaborated with the Hillside Winery team to define the tiers within their expansive portfolio of wines. Once these three tiers were established, CF Napa Brand Design developed a packaging design system with a cohesive family look that still allowed for “laddering up” to more premium looks for each of the higher tiers. A silhouette of the winery along its iconic namesake, vineyard-covered hillside became the unifying symbol of the brand. The entry tier packaging design gilds the silhouette in gold foil on top of a two-color label. As the design ladders up to the Heritage Series Tier label, the silhouette is punched out and becomes a die cut, showing off the wine in the bottle. For the Single Vineyard Tier, the label color changes from gray and cream tones to a luxurious and understated black and uses strategic gold foil treatments. Their soon-to-be-released proprietary wine will take an abstract look at the winery – incorporating layers of foil and embossing for a three-dimensional twist.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: CF Napa Establishes Tiered Design for Hillside Winery
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Napa
- Market Region: North America
- Project Deliverables: Art Direction, Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Creative Direction, Graphic Design, Icon Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Product Design, Rebranding
- Format: Bottle
- Substrate: Glass, Glass Bottle
- Industry: Food/Beverage
- Keywords: Keywords: CF Napa Brand Design, Hillside Winery, Wine, Naramata Bench, Packaging, Packaging Design, Graphic Design, Branding, Canada
-
Credits:
Creative Principal: David Schuemann
Design Director: Antonio Rivera
Designer: Joni Stringfield
