Gabriel Guedes is a civil engineer active in the market who took the initiative to have a visual identity seeking to differentiate himself from other professionals in the niche in which he works, creating a coherent and assertive position with the profile of his target audience.

The challenge was to create a consistent and timeless visual identity, where there was brand elasticity for offline and online materials, generating more assertive contact points with its audience and generating coherent visibility for the developed brand.

The symbol: Carrying a strong and well-attenuated concept with the perspective created by Gabriel, the symbol was created with reference to the iron beams that permeate the entire structure of any building, be it a building or a house for a family, the The structure that we used to assemble the symbol creates the letter “G” in the owner’s initial letter, bringing more emphasis and meaning to the brand.

Media: Within the co-creative process, some main points of contact for the brand were defined and future possibilities were also created that could be implemented, offline materials were created so that they can be exhibited in the projects Gabriel will be managing, thus creating an approach communication with your audience.

The Perception of Value through Identity: The union of all the pieces forms a concise and attractive visual identity, all the decisions made for the project have the function of creating a strong and communicative visual identity, generating recognition from customers and partners of Gabriel Guedes.