Our bloodtype is coffee

OR is a micro coffee roaster and training center specialized in roasting 100% arabica. Thanks to their passion & knowhow OR is thé reference in coffee. Their focus on origin, high quality and pureness are core values. OR felt potential to take their products to retail and asked us the create a retail proof design that matched their existing look and feel. We created a straightforward design, stripped down to the necessary with a qualitative look. As they work closely with farmers to ensure the best quality from plantation to cup, a clear brand story which illustrates their fair trade on pack was added.

Time to roast!

About Or Coffee
In 2001 specialty coffee was still unknown territory for most people. Nobody was talking about ‘single origin’ or ‘Direct Fair Trade’, but Tom Janssen had a dream. When he met his future wife Katrien Pauwels and shared his vision, she knew there was no way to escape from his passion for coffee and they started OR Coffee Roasters together.

How did the roastery start?
We started our own coffee roastery in 2001. It wasn’t as fancy as it sounds. We rented a small but comfortable shop in Aalst, a town near Brussels, installed a shop roaster, and started roasting. We had no knowledge, no experience and no real business plan. But we did have a massive amount of passion – and boy, did we need it! At times some doubts would creep in, but the thought about the investment we had made kept us going. There was simply no way back. We had put every single Euro we had in this coffee project of ours.