Talking about “sexuality” is not an easy task, especially in Eastern families. Many people still think this is a shameful topic and should not be discussed in an open manner.

Usually when a child mentions a question about “sex”, traditional parents will immediately switch to another topic, or use some wrong answers, hoping to deter the child’s curiosity and stop them from asking. The most common one is probably “Where am I from?” The typical answer is mostly from the stone or picked up. These seemingly joking answers actually left a shadow and hurt in the hearts of the children.

Therefore, a sexuality education organisation called “Evolving-I”, in Shanghai is providing education to instil a healthy sexual knowledges for children and teenagers, even parents as well. Learn the right way to love themselves and others. Love is a natural thing and unrestrained action, therefore a handwritten of brand logo to bring out the natural form, with a little tadpole (cute sperm) surrounding love （爱）, this is the beginning of life.

The overall tone and manner is fun, bright, young and trustable. The patterns of little tadpole are further applied on various brand platforms such as name card, envelope, social media, shirt, mug, soft toys and so on, it’s kind of becoming our brand ambassador.

Only with a healthy concept of sex education we able tounderstand what love is, whether it is loving ourselves or others; only with correct sex education we able to know how to protect ourselves or the people around us.