Anyone who has been involved in creating a product brand knows how difficult it is to slip between the brand platform and the registration restrictions: everything is patented. The creative process turns into a legal process. Therefore, the brand of premium vodka Borzaya with the development, registration and production of the bottle took exactly a year. Borzaya is inspired by the theme of misty morning fields, hunting, and the grace of Russian greyhounds. “Vodka with a pedigree”. The elegance of the drink is emphasized by the elongated shape of the bottle and supported by a sophisticated font solution.

Borzaya vodka is produced in Russia, in the city of Mariinsk, surrounded by Siberian forests and taiga, located on the banks of the clear river Kiya, far from major industrial cities. Fresh air, water unique in its properties and composition, nature untouched by civilization-this is the recipe for Borzaya vodka.

The elongated letters are inspired by the slender physique of Russian greyhounds. The matte gradient of the bottle refers to the theme of morning mists in the fields, and the chrome in metallic fonts to the luxurious hunting gear. The reverse side of the bottle is decorated with a silver ear. At first, the ear was part of the front part of the bottle and some of this composition seemed “piercing the dog” after which we moved. Not a single dog was injured.

We tried to pay attention to even the most insignificant details: the Borzaya vodka collerette. The Borzaya vodka line is divided into several clear shades. Basic gray — Classic, white-Organic, lilac-Blueberry. The ruler is expandable with new shades or patterns. On three sides of the box there is a contour dog, on the fourth — a silver ear. If you put the boxes in a row, a solid image of the company symbol — the Russian greyhound-is formed.