With a heritage of over 100 years, TFS is one of the world’s leading studios, offering bespoke production and post production services across Features, TV Series, Documentaries, Music Videos and Commercials. We were given the opportunity to evolve and elevate this iconic brand in line with the site’s £15m redevelopment works.
The new identity celebrates their 100 year heritage of the studio campus as well as the future focus of the facility. The design plays on a filmic viewfinder, with a set of five icons representing the studios capabilities (studios, picture, sound, workspace, social) across digital, brand assets and on-site signage.
Matt Burke of Design Agency Almighty comments: “We were privileged to be invited to work on the rebrand of such an iconic location. We met the TFS team to understand their ambitions and were lucky enough to be able to spend time on site as well. This helped give us a real feel for the place and its history. We were briefed to evolve the brand whilst retaining their 100 year heritage so we wanted to ensure their state of the art facilities, creativity and world-class content was the main focus of the new identity. This is where the viewfinder idea came from. A suite of supporting icons for key facilities were also created which interact with digital and physical areas of the campus. A lot of the movies made at TFS are timeless classics so it was a conscious decision to keep the identity predominantly monochromatic to reflect this. There’s confidence in its simplicity. We hope the new identity will support and elevate the brand for many more years to come”.