In civil construction, brick is one of the indispensable building materials. It can be considered as the core part that makes up the shape of construction. As a company providing architecture and construction consulting services, Gach Architecture & Construction chose GACH (a Vietnamese name that means brick in English) as the brand name they want to build in the construction field. Gach not only strongly affirms the business sector by the way it named but also a statement for the sustainable and reliable quality that Gach Architecture & Construction provides to its clients.

In the process of doing research and searching for ideas for Gach, we were impressed by the way bricks linked together to form a solid structure. Many layers of brick are arranged in order and in alignment, as well as closely coordinate with other construction materials to form stable buildings lasting over time. All these inspired us to create Gach Architecture & Construction’s brand identity.

Not focusing on displaying the uniqueness or newness, Gach’s identity is built in the idea of “line – way – arrangement” that is familiar and visual to those who work in the construction field or “used to play” with bricks.

Creating a unique display font for Gach Architecture & Construction is also an interesting part of this branding project. Shape – Layer – Connection are the three key points to develop Gach’s display font. Thereby, Gach’s identity is reminded better and thoroughly.

Helvetica Font is chosen as the main font of Gach Architecture & Construction in-office presentation, which helps to express content clearly and balances visual elements with Gach’s display font.