Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has become an emblematic place and a beloved brand in the city. In March 2020 Masa had to temporarily close its stores due to the general quarantine during the Covid-19 pandemic. This forced them to quickly create a series meal kits and products to prepare at home.
Different products were developed including: home baking sour dough kits, brunch sauces, soups and frozen smoothies, among others.
Within the portfolio is frozen cookie dough for home baking, was one of its most successful ventures. Our job was not only to create the unique packaging but also to strategically decide how the brand should look in large retail stores, since it was the first time that the brand ventured away from it’s own retail experience.
We decided to move away from the common photographic language found in supermarkets and created a colorful packaging, with fun geometric combinations to create a stark contrast from the rest of the products on the shelf. The basic geometric figures are reminiscent of the shapes of baked cookies and cookie dough, the color is energetic and fun, and looks to express the joy of baking for one self or the whole family.
There are three different flavors, each one with a different color combination that calls out. On one side the typographic composition celebrates fun and playfulness. Layering the packs on top of each other forms compositions of basic shapes and attractive color combinations.
CREDIT
- Agency/Creative: S&Co
- Article Title: Cookie Dough Packaging Design for Masa Artisan Bakery and Café in Bogotá Colombia
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: BOGOTA
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Branding, Device Design, Food Photography, Packaging Design
- Format: Box
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: Masa, Cookie Dough, Color,
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Credits:
Art Director: Felipe Osorio
Creative Director: Julian Jaramillo
Art Director: Oliver Siegenthaler
Photographer: Espacio Crudo
