” Our office worked with the Terra di Sitia to design the new olive oil packaging.
Our goal was to create a combination of elements as a whole, so it would express the high product quality, and its authenticity.
The influence on the final design comes from the olive tree. A branch embraces the package, just as do the olives for centuries, embraces us and provide for us.
The black and white cause a tranquil game transitions between them and combining them with the gold of olive oil, creates a striking contrast.”
CREDIT
- Agency/Creative: Lefteris Panagoulopoulos / Leftgraphic
- Article Title: Leftgraphic – Terra di Sitia
- Project Type: Packaging
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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