Sports Stock Exchange aims to build the best sports engagement platform that resonates with the heart of all sports fans. They have started their journey through their game-changing product – Sports Stock Exchange (SSE) that represents the future of fantasy sports. Through its unique concept, it aims to make fantasy gaming more real & bring the experience as close to the sport as possible. Being sports fans themselves, the organization strives to create a community of like-minded individuals by offering high-quality engagement around the sports they are passionate about. For the initial launch, the brand aimed to target the beloved sport of its country- cricket.
As a visual designer and illustrator, my first order of business was to create an identity for the brand that reflected its offerings. I went with an angular, sporty take on creating a logo that cleverly displayed their initials “SSE.” Beyond the creation of the logo, I worked on illustrating how the brand engages with the user and works as a dynamic platform. To highlight this aspect, I illustrated how the app (primary offering) breaks the barrier of the device and interacts with the user placing them in the environment. I worked with a complementary color palette, limiting myself to a few tints and shades for the artwork. The main hero image depicts a live match with the user viewing the action take place around them. This places them in the stadium, being in control of the game and making strategic changes to their portfolio to maximize rewards. Playing with gradients to set the lighting helped me establish a SciFi and futuristic aesthetic. To help make the unique selling points more clear to the audience, I worked on spot illustrations that metaphorically and literally depicted how some features of the platform work. It showcased the brand colours and played a major role in extending the branding and brand characteristics. Overall, these design inputs helped set this unique fantasy sports league apart from its competitors.