Maria Mayer is a luxury wedding event planner based in Italy. She specialises in ambitious, bespoke themed events, where she will work with her clients to design and hand make everything from table decorations and invitations to the wedding dress and guest costumes.
She came to our agency for a total rebrand, as she felt her existing identity didn’t accurately represent her premiere status in the industry. Her new marketing needed to sit comfortably in the high-end fashion and wedding magazines that her affluent client base would read.
We wanted her new brand to feel world class whilst retaining Maria’s unique sense of individuality, and we developed an identity based on a beautiful variation of Dicto that used the two ‘M’s of Maria Mayer to create an ornate yet business-like letterform mark.
We were briefed to rebrand every single touchpoint of Maria’s brand, from her online presence to her printed materials. We rebuilt her website with a new editorial structure, made new social media assets and made some print adverts to announce her new identity in upcoming wedding magazines. We also designed business cards and logo-emblazoned fabrics for decorative promotions.
We also created templates for Maria to modify and re-use across instagram, plus designed some digital booklets for new clients to download from her website.
Our principle strategy was to make use of the wonderful photography Maria had acquired over recent years of her own events. We decluttered and simplified all of her touch points so that the evocative photography could get on with telling the story.
With the majority of the campaign being completed during the covid crisis, Maria is now well prepared to attract new clients as the wedding restrictions across Italy are gradually lifted.