Alpha Project Constructions Intro/Client ID: Design for designers is far more challenging than anything else, that’s why we love to design for designers. Our client, Alpha Projects, is a team of experts in residential design, project management and constructions. To date, the company has undertaken and completed projects throughout Greece and the UK.

Description: The particular branding effort focused on Logotype and Corporate ID (business cards, letterheads, labels, signage, presentations, etc).

Strategy: The creative interview led our team to form a branding philosophy which fulfils three fundamental principles: – Immediately communicates the business industry, making clear that what we are presenting here is “constructions”. – Denotes robustness with strong and solid elements. – Respects style, communicating the fact that it takes grace to be really strong. Based upon these principles we produced a series of requirements. Among them, the most significant was the need to present something robust and elegant at the same time.

Logo Design: The design team responded to the set of requirements by building an innovative industrial monogram, with clear architectural characteristics. Logotype integrated with a manifest typography, placed in harmony and balance with the symbol.

Corporate ID: The visual communication of the brand enhanced with the most current industrial colors (yellow and grey), which accompany the full spectrum of the applications of the company, thus: – Business cards, double sided, with the logotype and the web page url printed on one side and the personal info arranged on the other. – Letterheads, clear, bright white, with the logo and the practical information arranged at the top and the bottom of the page. – Labels and Signage, with a clear and modern industrial style. – Presentations, clothing, helmets, bugs, … and more.

Epilogue: Cursor Design Studio proudly presents a visual outcome that brings forward and communicates the modern constructions industry to the global market.