Taste9 has approached Owl Design Lab for identity & package designing. Founded recently in India, Taste9 is a brand from the Uniwide Oxyfoods Pvt Ltd, focuses on exploring people’s life and provides them with unsurpassed products. They are launching their pickles and a variety of food products soon.
Taste 9 prides themselves on crafting their products locally. They came to us to reimagine the brand and help them to promote their wide range of pickles to accentuate the taste of people. They wanted a design that will catch attention globally. They want to launch their products in the global market in the near future. Taste 9 have proudly launched their variety of pickles and soon will offer the customers spices and condiments. Pickles and spices are commonly used since ages.

The company was in search with some unique name.. Keeping in mind, the company’s goal about delivering products that satiate the good taste, After a lot of brainstorming, we have come up with the name Taste9 and . tagline “add memories to life” that associates everyone with the taste of every household. . We have curated a simple logo with the brand name to evoke a sense of comfort. The “e” of “Taste” and “9” have been merged beautifully to evoke an inclination within both old and new-gen customers simultaneously. Featuring a shade of red in the logo , we have focused on catching the attention of the customers. The color is a universal symbol of passion and excitement and thus used as a popular color in branding. To create a playful and young brand image, we have selected this beautiful shade belonging to the red family.

We have defined a new narrative that builds on the company’s heritage, moving away from the old-fashioned cues and traditional packaging to reach a broad audience. The packaging design tells a story, creates an impression, and evokes the consumers for a unique product experience. Minimal and bold colors in the design connect with the target audience. The packaging is handcrafted representing the company’s perspective.