Strong design for the beast – Henkel Adhesive Technologies is the leading solution provider for adhesives, sealants and functional coatings worldwide. Around the world industrial customers, professional craftsmen and private consumers put their trust in brands and technologies from the Henkel business unit.

Since its launch in 1956 the Henkel brand Pattex, known as the household adhesive for any situation, has not only become synonymous with total reliability in gluing and bonding, but in the intervening decades has consistently maintained its pioneering position as a source of innovation in the do-it-yourself sector.
Pattex from Henkel is the comprehensive glue brand which has everything under control. A trusted, performance-driven adhesive brand.

brandcouture was asked to develop a powerful, disruptive and casual new sub-brand and design for products developed to withstand harsh environments and situations, explicitly appealing to a young target group. The positioning of the new Pattex sub-brand addresses attributes such as freedom, courage and individuality. The main character and name Crocodile was chosen because of its speed, strength and the power of the world’s strongest bite ever measured. This suits the positioning of the new sub-brand perfectly. The result is a sleek six-product line which meets every repair requirement indoors and out, capable of great things for a young target group that love outdoor activities like camping, gardening and also DIY in general.

In the distinctive design which is as fast, strong and unconventional as the users themselves, the highlight is the striking illustration of the crocodile in a cool, positive, aggressive style, always ready for action. The rough bold logo set against the striking glow of the background ensures the range is very prominent and eye-catching on the shelf and easy to adapt to very different formats of size or perspective. Pattex Crocodile Power is available in numerous European countries.