The Palm Springs Spirits Co. came to CF Napa Brand Design to design their first craft spirits brand, Modern Love. The spirits, “creatively made with love and passion in beautiful Palm Springs, California,” utilize unique local ingredients, including the city’s mineral-rich, fresh spring water. The two gins – a traditional Gin & a Reserve Gin – were made with botanicals grown in the nearby desert and throughout the Coachella Valley. The Reserve Gin was rested on Napa Valley Pinot Noir barrels giving the spirit a distinctive pink hue and hinting at the gins California pink peppercorn flavor infusion.

The burgeoning brand needed to capture the unique personality of the Palm Springs community — an inclusive, cocktail-centric city with a love for mid-century modern architecture. Our spirits packaging solution encapsulates the endearing, retro vibe of Palm Springs, through a contemporary twist on a pattern inspired by 1960’s, mid-century modern textiles and fashion. The pattern remains consistent across all SKUs – Vodka, Gin and Reserve Gin – but each spirit has its own unique color scheme. Strategic sections of the pattern are embellished with gold foil to catch the light while subtle debossed lines in the paper provide a rich textural experience. The clean Modern Love wordmark stands out among the rest of the label design and is emphasized by an embossed frame. A gold foil neck label mirrors the gold in the front label and displays the distillery name. The bottle is finished with a wooden T-top that has been branded with the Palm Springs Spirits Co.’s starburst-shaped logo. The eye-catching labels with their vibrant colors and gilded details position the new brand to be at the center of Palm Springs’ unique cocktail culture.

“Modern Love can be enjoyed in modern creative cocktails or as a refreshing twist to the many timeless classics that reflect Palm Springs’ rich cocktail tradition.” The Palm Springs Spirits Co. encourages you to, “Savor our independent spirit with family, friends, and whoever you love.”