Alterist is an arts and culture platform for research and curatorial practices, based in Istanbul. Its name is composed of the words “Alter” and “Istanbul”, emphasizing the changing artworks and art forms in a multicultural city like Istanbul. Their aim is to unite different artist and art lovers via digital platform they create and also multiple exhibitions they will establish.

The brief was to keep the identity as simple as possible and create and artistic, minimal but powerful look. Since it is going to unite different artworks, we needed to avoid dominant and too colorful identities. The branding also should be adaptable to different print materials going to be used for exhibition promotions.

Considering this brief, we wanted to create an attractive, minimal and contemporary brand identity by using modern typeface and neon colors. First of all we choose a strong graphic element: circle. It helped us to collect different elements of the brand identity under the same roof. We also incorporated it into the logo. For the color choice we preferred two vibrant tone that works well with each other. The reason why we used neon colors is because they work very well in digital platforms and also represents a modern artistic identity very well. As a printed material we designed business cards, brochures and tote bag for this project. Unique forms of the business cards are one of the powerful elements of this brand identity. Again the key circle shape suited very well into this new forms. For the digital identity of the Alterist, we designed their website layout and created gifs which they can use both in social media and web.

By keeping simplicity in the foreground in logo design we achieved minimalism and by using vibrant colors we made the whole identity attractive. We are quite satisfied with the result. Outcome is also met the client’s expectations. Especially business cards are become the highlight of this project. Hope you enjoy checking out this work as much as we do.