Luminous Design Group – Melekouni
“ Package design for this traditional product originally served in weddings. ‘Melekouni’ is a rhombus-shaped traditional soft sesame seed candy from Rhodes. The design approach was based on a centre illustration telling the product’s story through its main ingredients. A sesame seed, a drop of honey and an almond are showcased in the front of the pack underlining the products process, naturalness and friendly nature of treat. Custom container was designed so it can be distributed worldwide in an effort to export traditional goods.”
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Packaging design for Traditional Products Normally and Originally Served at Weddings
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Format: Case
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
