Luminous Design Group – Macareux
“A packaging series for high-value nutritional pasta. The Atlantic puffins, also called Macareux [makarø], helped us naming and designing the logo, by highlighting the delicate but also multifaceted product’s nature. Minimal color palette of red, blue, yellow and green makes the product noticable. An abstract line drawing that frames the window along with pasta cutout icons our used to give the brand bold characteristics encouraging the consumer.”
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: A Packaging Design Series for High-Value Nutritional Pasta from Greece
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
