Brief: Develop the brand positioning and identity for SUPPER, a frozen food system revolutionising the hospitality industry in 2020.

Role: Strategic Brand consultancy, Brand identity design, Copywriting & Tone of voice, Asset creation including Sales / Investment deck in Keynote, Creative Direction, Animations and GIFS, Stationery.

Supporting both the reduction of food waste as well as saving costs on staff for hotels, the hibernated meal system is an innovative, sustainable solution. SUPPER is a frozen food system revolutionising service in hospitality industry. Hotels can use the system to ensure top quality restaurant food 24/7 for their guests, even during the middle of the night as room service.

Jo Hawkes Design was tasked with creating the entire identity, from naming to creating the iconic squirrel logo. Playfully suggesting the idea of storing food for later like a squirrel, the mark is a unique and strong brand asset that works both statically as well as a little character brought to life through animation.

We supported both the Naming, Strategy as well as created the entire Visual Identity and tone of voice. Reflecting the visionary chefs behind the company, we ensured a professional yet creative tone of voice. Through typography, the squirrel mark and appetising food photography we built a strong identity system that reflects the very nature of the service. A system that provides restaurant quality meals in an efficient, time and cost saving way.

The identity translated into both offline and online touch points. From an animated Sales deck to premium printed business cards and stationery as well as sticker wrap for the delivery boxes. The SUPPER Squirrel became an iconic element that lives across all touch points and makes SUPPER recognisable even without the word mark. It was a fantastic collaborative process and SUPPER is now a successful business still going strong. The chefs were extremely pleased with their brand identity and how it works for them which is always great to hear.