FAB brand provides a complete line of kitchen equipment and kitchen utensils for professional purpose. FAB realised their business had outgrown its existing brand. Tired of communicating outdated messaging and afraid of missing out on potential projects, they sought an identity that truly represented the value they bring to projects.

The task was to design a modern style for the brand and help to enter the market, as well as enhancing the user’s loyalty to the product. At the early stages, we started by searching for the right product feel. (shape, mood, emotions, dynamics).
They are not afraid of difficulties in their work. In fact, it is the other way round, they are keen to explore those challenges. Every new iteration allows them to approach the goal and satisfy customer needs.

FAB needed to be understood as kitchen products and services as opposed to just distributed product with great design and durability. The brand identity is made up of a number of core elements, that when combined create a distinctive, consistent and memorable brand expression. We created a more pragmatic solution that reflected what FAB does.

The brand quickly gained supporters thanks to the reliability and a good quality-price ratio. As part of our cooperation, we conducted a comprehensive branding of the brand and implemented a new visual identification system.

Considering the growth that FAB has been experiencing, it was decided to start its country brand building process as part of an off-shore promotion strategy; boosting the commercial sectors with greater international exposure for product and service. the brand strategy, verbal and visual identity were developed. It was decided to use the experience of chef regarding the necessary and unnecessary functions of products.

FAB seeks to build something different for the community. Their vision is to be leading kitchen equipment and service group by striving to engineered excellence for their customers, earning a fair return on the value delivered. FAB use their experience and resources to build great results under the harshest conditions..