The Troupe
“Aut delectare, aut prodesse est” is a phrase attributed to Horace, the great Roman poet, and which can be translated as “Instruct delighting”. It applies to those teaching methods that are especially effective because they teach, entertain and amuse at the same time, thereby ensuring children’s attention and will. The main purpose of this design exercise is for children to see bath time as a time for play and fun and not as an unpleasant obligation.
The Troupe is a line of bath products for children that aims, moreover, to provide a sustainable solution by both the recycled PE packaging material and its permanence beyond the time of use of the product. The focus is on the game. The game at bath time and also after, once the products have been used, to extend its life. The idea was to create a bunch of characters, as a “troupe” of circus performers, each with their own skills: the untangling spinning top, shampoo-submariner, liquid-soap-bubble builder, the conditioner-jumper and the cream-roly poly toy. Five characters designed to turn the bathtub into a water circus ring and then transform it into a beloved and fun troupe to play with for a long, long time.
CREDIT
- Agency/Creative: Lavernia & Cienfuegos
- Article Title: Lavernia & Cienfuegos Creates Concept for Five Children Bath Product Characters
- Organisation/Entity: Conceptual Work
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Format: Bottle
- Keywords: WBDS Agency Design Awards 2020/21