The Unaí Public Market was created to promote and disseminate the cultural traditions of the city of Unaí, Minas Gerais. The sunrise seen from the Serra do Taquaril, a spot well known among the residents, the handicraft in the form of crochet, the ox carts, which are part of one of the greatest traditions of the city, the Festa do Carro de Boi and the traditional food from Minas Gerais and its most famous representative, the pão de queijo, were the four inspirations for the construction of the brand identity.
CREDIT
- Agency/Creative: Rafael Cardoso Design
- Article Title: Rafael Cardoso Design Creates Brand Identity for Mercado Público de Unaí
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
