Made from one piece of paper, Nest Pack is an eco-friendly fruit basket based on the concept of a nest. Nest Pack is an eco-friendly fruit basket based on the concept of a nest. When we go to the mart, we can find fruits in overpackaged packages when we buy them. So, Nest packs are made of only one piece of paper. This will save a lot of resources in packing fruit. What’s Unique? The Nest Pack is made of Tyvek paper, and although it is a piece of paper, it is sturdy and can withstand fruit weights up to 3 kg. Nestpack consists of three graphics: a nest made of tree branches, straw, and grass. Just like birds protect by laying eggs in their nests, NestPak keeps fruits safe but eco-friendly. And fruit grows on trees and grasses. We can easily connect the image of fruit with the material of Nestpack. The brand naming called Nestpack delivers the image of safety and comfort that comes from the nest to consumers and shows the image made with natural materials. The fruit is viewed as natural, and nature is more protected, and the consumer purchases the fruit. The goal of Nestpack is the fruit brand that coexists with nature.
CREDIT
- Agency/Creative: Jung Jo Hui - kyonggi University
- Article Title: Nest Pack an Eco-Friendly Fruit Basket Concept by Jung Jo Hui
- Organisation/Entity: Conceptual Work - Packaging - Sustainable Packaging Design
- Project Type: Packaging
- Project Status: Published
- Project Deliverables: Structural Design
- Keywords: WBDS Student Design Awards 2020/21