The project of designing the packaging of Caesar jelly powder with fruit flavours was given to me in April 2020.The client wanted the design to be creative and different from similar brands in the market. So from my initial research, I realised that no creative packaging has been done in the field of jelly powder packaging in Iran so far and they were all the same.Depending on the type of target market of this product, which is usually young people or teenagers, I used a few items as a criterion for ideation. The first was the use of attractive and high contrast colours and in the design, the other was the creativity of the design and the attractiveness and interaction with the target audience of the product. Also, my attempt in design was to focus on the characterisation of the product and on the other hand, the presence of fruit as the taste of the product and a symbol of jelly (so as not to be confused with fruit syrup powder). I have always been passionate about designing relations, stories and simple yet magnificent packages. Finally, after doing several etudes, the current concept was selected and implemented for 20 different flavours.