Design and illustration for the 2018 Harvest of Viña Concha y Toro, the largest winery in Chile. The year 2018 brought together the perfect climatic conditions to generate an exceptional vintage, with wines with intense aromas, of fruits and flowers. The objective was to show the qualities of this vintage and communicate them to consumers, applying the campaign to the packaging of the most important products of the Vineyard. The campaign was launched last year and is present in the market to this day. Applications were made in different formats and supports.
CREDIT
- Agency/Creative: Design-lab Viña Concha y Toro
- Article Title: The 2018 Harvest Concha y Toro Wines
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Chile
- Market Region: South America
- Project Deliverables: Brand Strategy, Brand World, Branding, Graphic Design, Illustration
- Format: Bag, Bottle, Box, Cup, Wrap
- Substrate: Glass, Glass Bottle, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
