Raylo is an innovative subscription box brand that offers its customers a new iPhone at an affordable price. Each package includes a 100% compostable Pela case and screen protector. Customers can return their old iPhones, and these are transferred to people from lower-income communities. Therefore, Raylo limits the number of new phones circulating in the market. Keeping that in mind killer design of the box had to be both functional and eco-friendly. At zapakuj.to we created a sturdy project made from 100% recycled two-layered cardboard. The specific construction of the box allowed us to lessen glue usage by 25%! Therefore it’s eco and looks super-friendly.
CREDIT
- Agency/Creative: zapakuj.to
- Article Title: Eco-Packaging Tailored for Telecom Innovative Brand Raylo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Experience, Brand Identity, Brand Strategy, Brand World, Branding, Packaging Design, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
