Redesign of the corporate identity and packaging for Passion Tea product line of the Cafés Cornellà brand. For the creation of the new brand we have based ourselves on the most primary concept. We want to give importance to the main element that makes up the tea. The element that gives life to the final product; The leaves, but we want to represent it in a very synthetic, organic and minimalist way. It is a very harmonious brand, with high levels of readability.
CREDIT
- Agency/Creative: Bulldog Studio
- Article Title: Rebranding for Passion Tea Product Line of the Cafés Cornellà Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Naming, Brand Redesign, Brand Strategy, Branding, Graphic Design, Rebranding, Research, Tone of Voice
- Format: Bag
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
