Rub is an American style smokehouse restaurant. They produce epic BBQ food dishes. As a brand their ethos is to have fun whilst eating. With quirky props and bold interior design across their 4 restaurants in the UK, Rub were after designing a set of fun and humorous sauce Bottle label designs to match. We were asked to design a series of amusing character designs/illustrations along with some fully custom hand-lettering to help add into the cheerful charm of their new condiments range.
CREDIT
- Agency/Creative: Subism
- Article Title: Subism Create New Condiments Range for Rub Smokehouse Restaurant
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
