Observador (Observer) is a limited-edition wine that has its origin in a highly personal way of working, considering and understanding nature we call ‘Thoughtful Viticulture’. Aims: to create a packaging with a premium code that transmits the importance and value of observation to the consumer. Proposal: The packaging was created to conceptualise the idea behind Observador. This is done by means of a text engraved on the bottom of the bottle that can only be read by a few consumers. (Translation of the text on the bottom of the bottle: The observer lets their instinct fly away to horizons invisible to reason. There it finds what others do not see). Contribution: The proposition broadens the conventional visual field of a bottle by using its base to generate an unexpected dialogue with the consumer. Production: 3,327 numbered bottles. Engraving the text on the bottom of the bottle required individualised artisan methods.
CREDIT
- Agency/Creative: Roberto Núñez Studio
- Article Title: Observador an Interactive Premium Wine Created By Roberto Núñez Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Photography, Product Architecture, Product Naming, Rebranding, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
- Keywords: WBDS Agency Design Awards 2020/21
