Rødder Brewing Co is a Mendoza-based craft beer brand hell-bent on producing high-quality beer for local bars, and now, launching their own beer lines in Argentina. We worked on a rebranding, focusing on building a commercial brand but with style and personality. Once the brand was finished we created this series of 4 labels representing the journey of the factory character in a hippie & trippy, but real, world; to compete and differentiate themselves on a highly saturated craft beer world.
CREDIT
- Agency/Creative: Jacomy Mayne
- Article Title: Retro Vibes On This Brand New Beer labels by Jacomy Mayne
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Rebranding
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
