Doctrino is a mezcal from Santiago Matatlán. He is an orphan child who was collected in a school in order to raise and educate him until he was the age to learn a job. Doctrino, tells us about a mezcal without manners. A mezcal that can be dinked by shots, sips or sometimes, a mezcal to drink the way you want. We make a label that reminds us of an Honorable mention that look back on us when a student at school have a good behaivour.A graphic identity loaded with conceptual elements taken from Mexican elementary schools and stories of the Revolucion Cristera in Los Altos de Jalisco.
CREDIT
- Agency/Creative: Hi! estudio
- Article Title: Hi! Estudio Design Brand and Packaging Design for Doctrino Mezcal Sin Modales
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Naming, Brand Strategy, Brand World, Branding, Product Architecture, Rebranding, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
