“For the design of these new and functional beverages, a modern and minimalist aesthetic was used as a staring point, with few elements and the use of white throughout the design, in order to transmit the idea of tranquility, relaxation and calmness. Focus was places on the use iof the beverage above everything else.”
“Para el diseño de estas nuevas bebidas funcionales, se tomó como punto de partida una estética moderna y minimalista con pocos elementos y mucho blanco, transmitiendo de este modo la idea de tranquilidad, calma, relajación. Se trató de hacer foco en la funcionalidad de la bebida por sobre otros elementos.”
CREDIT
- Agency/Creative: Estudio FR/DG
- Article Title: Estudio FR/DG – GLASSUP | Focus & Relax
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
