Big Fish – Traidcraft Fairtrade Brand Creation
“A brilliant pioneer of Fairtrade products since 1979, Traidcraft had lost momentum. Big Fish was engaged to help launch a new, stand-alone brand for the company to invigorate all who encounter it. Launched with seven chocolate bars, indulgent, premium quality is just one critical component. The ingredients are all organic. Every grower and supplier are rewarded properly and fairly. The packaging contributes zero waste, with a fully recyclable cardboard outer and compostable inner gold film. The result is a dynamic, super premium brand with a social conscience. As the on-pack story reads: ‘Organic. Sustainable. Astonishingly fair and utterly delicious. All at once. “Impossible!” you cry? Eat Your Hat.’ The illustrated design is powerful and simple in its focus. With hugely encouraging sales since launch, the joy for everyone involved is that this is a brand where everybody wins.”
CREDIT
- Agency/Creative: Big Fish
- Article Title: Organic, Sustainable, Astonishingly Fair and Utterly Delicious Chocolate Brand Creation
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Sleeve, Wrap
- Substrate: Pulp Carton
