The main task of the agency was to create a simple and memorable packaging that would make it stand out from competitors on the shelf. In the process of searching for a iconic and cost efficient solution, we started from the product and its positioning based on the union of friends and family. This helped to see the ideal image in the product itself – the friendship begins with a smile making it a key element of the packaging, this image emphasised the purity of the product without overloading the food zone, and reflected the desired emotion. The smile on each package has become a symbol of true friendship and natural taste that makes this friendship stronger.
CREDIT
- Agency/Creative: Zuper Agency
- Article Title: Packaging Design for Ramay Meat Products by Zuper Agency
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Packaging Design
- Format: Sleeve
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
